6.1.1 carry out our obligations arising from any contracts entered into between you and us and provide our services, including any third party services we make available to you;
6.1.3 notify you about changes to our services.
6.2 We never sell your data to third parties or allow third parties to contact you without your permission.
6.3 We share your data with third parties where there is a legal obligation for us to do so or we have identified a valid lawful basis as set out in the table below (please also see clause 7 below). We may process your personal data without your knowledge or consent where this is required or permitted by law.
6.4 We have set out below in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out below.
Purpose/Activity
To register you as a guest or visitor of the Property (including any vehicles).
Type of data
Identity
Contact
Usage
Lawful basis for processing including basis of legitimate interest
Performance of a contract with you.
Necessary for our legitimate interests (to ensure unauthorised visitors do not attend or occupy the Property).
Purpose/Activity
To provide our self-catering accommodation and connected service(s) (including but not limited to activities) to you and to process related transactions, including:
Manage payments, fees and charges
Collect and recover money owed to us.
Type of data
Identity
Contact
Transaction
Usage
Marketing and Communications
Lawful basis for processing including basis of legitimate interest
Performance of a contract with you.
Necessary for our legitimate interests (to recover debts due to us).
Purpose/Activity
To provide you with request special assistance.
Type of data
Identity
Contact
Health (Special Category Data limited to what is necessary for the provision of special assistance)
Lawful basis for processing including basis of legitimate interest
Explicit consent.
Purpose/Activity
To manage our relationship with you which will include:
Notifying you about changes to our terms or privacy policy.
Asking you to leave a review or take a survey
Type of data
Identity
Contact
Profile
Marketing and Communications
Lawful basis for processing including basis of legitimate interest
Performance of a contract with you
Necessary to comply with a legal obligation
Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
Purpose/Activity
To record incidents and accidents occurring at the Property.
Type of data
Identity
Contact
Usage
Health (Special Category Data)
Lawful basis for processing including basis of legitimate interest
Necessary to comply with a legal obligation (health and safety).
Necessary for our legitimate interests (to ensure the Property is fit for use by guests and resolve complaints).
We may also use this information to exercise and defend our legal rights and may be required by law to process this information.
Purpose/Activity
To enable you to partake in a competition or complete a survey.
Type of data
Identity
Contact
Profile
Usage
Marketing and Communications
Lawful basis for processing including basis of legitimate interest
Performance of a contract with you.
Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business).
Purpose/Activity
To administer and protect our business and our website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data).
Type of data
Identity
Contact
Technical
Lawful basis for processing including basis of legitimate interest
Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise).
Necessary to comply with a legal obligation.
Purpose/Activity
To measure or understand the effectiveness of the advertising we serve to you.
Type of data
Identity
Contact
Profile
Usage
Marketing and Communications
Technical
Lawful basis for processing including basis of legitimate interest
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy).
Purpose/Activity
To use data analytics to improve our website, services, marketing, customer relationships and experiences.
Type of data
Technical
Usage
Profile
Lawful basis for processing including basis of legitimate interest
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy).
Purpose/Activity
To make suggestions and recommendations to you about services that may be of interest to you.
Type of data
Identity
Contact
Technical
Usage
Profile
Marketing and Communications
Lawful basis for processing including basis of legitimate interest
Necessary for our legitimate interests (to develop our products/services and grow our business).